How will Copy Pigeon help your Email Marketing?

Many business owners don’t realize the benefits of email marketing.

They often use generic templates and outdated formulas. These bland eggs have a short shelf life. And if they’re relying on a copywriter to craft clever subject lines, their business won’t stay airborne for long.

The key to long-term success is your relationship with individuals. Your marketing depends on connection and trust.

So we start with research.

Research isn’t simply reading one article on your target audience. That’s for the lazy copywriting birds.

Effective research begins with empathy. We need to understand your customer. How life feels in their feathers, and what problem you’re solving for them.

You wouldn’t use the same messaging to sell Eczema Powder to an emu as you would to a chicken. And you shouldn’t make the same generic mistake with the bountiful diversity of humans out there.

And we’ll begin by asking the right questions:

• Who is your customer? What is their age, gender, occupation, and where do they live?

• What are their pleasure and pain points? What problem does your product/service resolve for them?

• What makes your business stand out among your competitors? Why should they choose you?

Once we understand who your specific audience is, and how you're positioned to serve them, we’ll have built the nest for your email marketing to take flight.

Then we'll move on to the goals, strategy, and copy that focuses on trust and connection. Which means your customers will be happy and your business will thrive. Who doesn’t want that?

PS- And if you’re one of those rare birds that have already built your research nest, and are looking for a copywriter, Copy Pigeon is here for you too!