Let’s face it, your customers don’t want to open your emails. So how do you convince them? Humor. Make them smile and they’ll keep coming back.
The Benefits of Humor
Releases Oxytocin, the “Trust Hormone.”
Releases feel-good Dopamine, which helps with focus and memory.
Decreases Cortisol, so there’s less stress and more joy.
Now I’m no scientist. I’m just a simple pigeon. But I know this hormonal cocktail boosts the “Know-Like-Trust” trifecta that creates a loyal following. And cartoons are an effective way to inject a little humor into your marketing.
Why Use Cartoons?
You’ll stand out from your competition.
Humor and positive emotions strengthen relationships and social networks.
Makes your message more memorable.
More likely to increase customer engagement.
Makes your brand more fun and approachable.
Your content is more likely to be shared.
You will spread a little more joy in the world.
So consider spicing up your email marketing with cartoons. They offer a simple, quick, and playful way to connect with your audience.
“Laughter is the closest distance between two people.” — Victor Borge
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Cartoons
People read The New Yorker for the cartoons (maybe the articles too). Cartoons offer a quick and intimate connection with readers through their simplicity and humor. A series of industry-related cartoons for your newsletters offers a fun and original way to connect with your clients.
Price:
$300 for 1 cartoon
$1,200 for 5 cartoons
$2,000 for 10 cartoons
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Cartoon Caption Contests
What contest draws in close to one million entries per week? The New Yorker Cartoon Caption Contest. Over the years it has created a loyal following of contestants who are drawn to the novelty, creativity, and potential recognition. Consider adding a caption contest of your own.
Price:
$300 for 1 cartoon
$1,200 for 5 cartoons
$2,000 for 10 cartoons
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Illustrations
This Dinosaur Pirate Princess understands the magic of illustrations. They go to places no photo can. They’re also custom, personal, and far from all the AI generated pixelmuck swirling about. Custom illustrations will give your emails and newsletter a unique stamp (and fend off extinction).
If you would like to see more of my illustration work, take a peek here.
Price: starts at $300
MAKE A CONNECTION WITH YOUR OWN CARTOONS
Give your customers a reason to open. They’ve consumed enough bland brand email bagels to know what’s filling their inbox - tasteless, generic pucks of beige marketing dough. It’s time to cook up something different. Joyful. Ridiculous. Even insane. Just don’t be boring. Boring wreaks havoc on their insulin levels.
Custom cartoons, caption contests, and illustrations offer a unique way to connect with your customers and increase engagement.
